BETTERKIND

 Delicate Comfort Femininity

A brand that expresses femininity in a casual manner with delicate comfort

 

BETTERKIND,

a compound word of 'Better' and 'Kind which means 'species',

started from the human desire to always evolve.

The brand name contains

the philosophy and enthusiasm of  the Director, Ahyoung Choi

to become a designer and a brand

evolving and improving every moment.

 

 

2019. 03.19FW Seoul Fashion Week

                    -Selected as Generation Next Brand 

2019. 03. 2019 Daegu Fashion Fair & Collection

2018. 10. 19SS Hera Seoul Fashion Week

                    -Selected as Generation Next Brand 

2018. 06.  2018 Indie Brand Fair & Show

2018. 03.  2018 Daegu Fashion Fair & 18FW Collection

2017. 05. Selected 2017 World Star Designer Project,                                                  

                    by Ministry of Trade, Industry and Energy & Korea Fashion Association

2017. 04. Guangzhou International Fashion Week                                                 

                    - Awarded Global Original Design Brand Marketing Award

2017. 03. 17FW Daegu Fashion Fair & Collection                                                    

                     – Awarded 3rd place ‘Nextgen Designer Awards’

2016. 02.  2016 International Fashion Showcase, London Fashion Week    

2016. 10. 17SS Daegu Collection, collaboration with CHOIBOKO                     


 

Seoul, South Korea

 

Daegu, South Korea

 

Seoul, South Korea

Seoul, South Korea

Daegu, South Korea

 

Seoul, South Korea

Guangzhou, China

Daegu, South Korea

 

London, UK  

Daegu, South Korea  

  

                                      

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